The old saying, “You can’t judge a book by its cover” may be true, but marketing and branding experts work with graphic designers and advertising executives to design product packaging and word content that appeals to your emotions. They are expecting you to judge the product by its packaging and purchase it based on how it looks from the outside.
Leave a lasting impression
Career coaches instruct their clients to dress to impress for a job interview. They know that people are evaluated by their appearance in the first few seconds of an interview and they want their clients to gain a nonverbal advantage by dressing to impress. The career coaches understand you only get one chance to make a first impression. [Read more…]